On Holding (ONON) vs HOKA (DECK) — Quarterly Tracker
Source: Unison ONON model + Tegus DECK model (in raw/Consumer Footwear/).
ASP/units triangulated where not disclosed. HOKA reports in USD; ONON CHF converted at quarterly avg FX.
ONON — Mar 2026
Revenue (USD)
$1,023M
+26.4% YoY
HOKA — Mar 2026
Revenue (USD)
$671M
+14.5% YoY
1. Quarterly revenue (USD)
2. Regional revenue (Americas / EMEA / APAC)
ONON discloses regional split quarterly. HOKA regional revenue is not disclosed at the
brand level (DECK only reports company-wide Domestic vs International). HOKA regional estimation requires
inventory + traffic scrapers — wired up in v0.2.
3. Channel mix — DTC vs Wholesale
4. ASP & units — disclosed + triangulated
ONON disclosed 1Q26 ASP = 170 CHF, units = 4.49 mm. Other quarters carry-forward until
the on-running.com inventory scraper produces a quarter-specific ASP estimate. HOKA has no disclosed ASP —
once hoka.com scraper is live, both brands will have inventory-based ASP estimates.
5. HOKA P&L — margin trend
HOKA segment EBIT margin compressed from ~37% prior-year peak to ~27% in latest reported
quarter. Watch SG&A (esp. A&M spend reinvestment) and gross margin for cause attribution.
6. Online inventory — scraped from on.com / hoka.com
on.com inventory scraped via Playwright across 9 regional storefronts × 4 categories
(shoes-men/women, apparel-men/women). hoka.com is currently blocked by DataDome bot protection —
the Hoka rows below are stub markers; ASP for Hoka still falls back to triangulated anchors.
SKU counts + price ranges per storefront
| brand_code |
region |
category |
n_skus |
currency |
avg_list_price |
min_list_price |
max_list_price |
| ONON |
americas |
apparel |
74 |
USD |
168.62 |
25.0 |
990.0 |
| ONON |
americas |
shoes |
18 |
USD |
167.78 |
70.0 |
220.0 |
| ONON |
apac |
apparel |
141 |
USD |
281.13 |
40.0 |
1400.0 |
| ONON |
apac |
shoes |
31 |
USD |
230.65 |
40.0 |
380.0 |
| ONON |
emea |
apparel |
72 |
CHF |
222.29 |
60.0 |
835.0 |
| ONON |
emea |
apparel |
145 |
EUR |
170.90 |
20.0 |
750.0 |
| ONON |
emea |
apparel |
74 |
GBP |
153.00 |
22.0 |
695.0 |
| ONON |
emea |
shoes |
17 |
CHF |
175.88 |
10.0 |
240.0 |
| ONON |
emea |
shoes |
32 |
EUR |
166.72 |
45.0 |
550.0 |
| ONON |
emea |
shoes |
17 |
GBP |
160.00 |
45.0 |
495.0 |
7. Google Trends — brand interest over time
5-year weekly interest index from Google Trends (pytrends), averaged across each brand's
keyword set and geo bucket (global / US / EU / APAC).
8. Social media — follower snapshots
Public-profile follower counts scraped weekly (Playwright fallback for IG/YT
behind login walls). TikTok works via plain requests.
Latest follower counts
| brand_code |
platform |
handle |
followers |
snapshot_date |
| HOKA |
tiktok |
hoka |
222300.0 |
2026-05-22 |